After an unknown celebrity reportedly ordered KFC every hour on the hour during their stay at The Mark ahead of last year’s Met Gala, we saw an opportunity. Then our reactive “KFC is Chicken” tweet tied to this year’s Met Gala theme took off, and THE·TEAM and SGPR turned the momentum into something bigger (and crisper).
Together, we helped secure KFC’s first-ever partnership with The Mark Hotel on Met Gala day, creating content that brought KFC into one of fashion’s most exclusive spaces and made fried chicken part of the conversation around the biggest night in fashion.
AND WE PARTNERED WITH 1,2, STEP QUEEN CIARA.
Agency Partner: SGPR
CD: Kristen Cleghorn
ACD: Mel DeOliviera
CW: Daisy Orozco
JR.CW: Elle Predergast
Designer: Jimmy Pennington
Designer: Erin Pak
@THE•TEAM